In Goal Setup, it was categorized as a Revenue goal that represents “Checkout complete (completed a purchase)”.The goal in the demo account that is set up with a funnel is “purchase completed”. You can get specific instructions on creating goals here. But you can follow along to see how the funnels are defined. Unfortunately, Google doesn’t provide demo users with admin permissions so you won’t be able to create goals or funnels in this account. Property, that sells Google-branded merchandise. In the example video, we are using the Google demo account which is of the Google online In Google Analytics, any goal can be defined with a funnel of steps that lead up to that goal as long as the goal and the steps are all discrete tracked pageviews (or screenviews on an ap), which are referred to as “destination goals”. For example, a typical web commerce site would use the act of completing a purchase as a goal. You can define many different kinds of goals. In Google Analytics, these outcomes are called goals. You can read a lot more about funnel analyses. The set of steps is referred to as a “funnel” because the typical shape visualizing the flow of users is similar to a funnel in your kitchen or garage.

Generally, a funnel analysis is a method of understanding the steps required to reach an outcome on a website and how many users get through each of those steps. What is a Funnel Analysis in Google Analytics? This tutorial will explain how build and understand a funnel analysis in Google Analytics. A funnel analysis is a very useful tool for Product Managers to understand the flow of users through their website.

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